

César Cuevas
Universidad Miguel Hernandez
Bridging Sustainability, Human-Centricity, and Resilience in the Next Industrial Era
Abstract:
Industry 5.0 represents a novel paradigm shift—where technology serves humanity and the planet rather than displacing them. This narrative presents a multidimensional exploration of Industry 5.0 and its transformative potential, framed through a series of dialogues with experts across sustainability, human-centric design, resilience, economics, policy, and practical implementation.
Keywords: Industry 5.0; sustainability; human-centric; resilience.
1. Introduction – The spark: John meets Industry 5.0
John was an operation manager—the kind who could turn “How’s work?” into a 90-minute TED Talk on supply chain optimisation. (His friends usually responded to that question with emergency exit strategies).
For two years, he’d been the golden boy of Industry 4.0—the one who’d automated 37% of manual processes, slashed warehouse costs by implementing IoT sensors and became mildly unpopular for asking in HR meetings “But could a robot do this?”.
Lately, though, he’d fallen down the Industry 5.0 rabbit hole. Was it just Industry 4.0 with a fancy rebrand and nice sticker slapped on it? Or was it the real deal—tech that didn’t just make things faster, but actually is the best possible option for humans and the planet?
To find answers (and possibly annoy his smartest friends), he did what any rational, coffee-powered professional would do: he ambushed them with questions under the guise of “just catching up.”

First mission: Crack the three pillars. But John suspected the magic wasn’t really in the pillars themselves, but in how they reinforced each other1. Like some alchemical formula where: Sustainability + Human-Centricity + Resilience = Competitive Superpowers.
Problem? If you try to eat an elephant in one sitting, you’ll choke. So, John grabbed his knife. First slice: The sustainability pillar. Which implied calling Carmen, his eco-radical college friend who once tried to compost her socks. (It didn’t end well).
As his phone rang, John scribbled his opening question: “Okay, genius—how do we turn ‘less bad’ into ‘net good’?”
2. Sustainability – Beyond recycling: The nuts and bolts of eco-innovation
Carmen was an environmental engineer, sustainability consultant, and the kind of person who could identify the carbon footprint of your lunch just by looking at it. John had once watched in awe as she visually decomposed a colleague’s takeout lunch into its emission components.
When they met at a quiet café—sunlight streaming in, soft jazz playing—John pulled out his notebook, which was basically a shrine to Industry 5.0 scribbles. He locked eyes with her (blue, laser-focused) while she was demolishing a zero-waste breakfast burrito wrapped in reusable beeswax.
Carmen (flicking a chia seed off her solar-powered tablet): “So, you finally realise that sustainability isn’t just a recycling bin by the printers?”
John (smiling): “I’m on it. I’ve been reading how sustainability is a big deal in Industry 5.0. I would like to know what’s the real scoop—have we finally overcome the ‘recycling bins in the break room’ phase?”
Carmen (now sipping her fair-trade, shade-grown, bird-friendly coffee): “Oh, absolutely. This isn’t just about ticking compliance boxes or saving a buck anymore. We’re talking about proactively designing systems, so they don’t trash the planet while still making a profit. And tech’s the “Most Valuable Player” here—AI, IoT, and data analytics are like the superhero trio of efficiency.”
John: “So, it’s not just ‘use less,’ but ‘use smarter’?”
Carmen: “Bingo. Imagine factories where sensors track energy use in real time, adjusting on the fly. Or production lines that only make what’s needed and when it’s needed—no more ‘Oops, we made 10,000 extra widgets’ disasters. And that’s just the start.”
John: “That sounds like circular economy2–4 stuff—designing things to last, right?”
Carmen (nodding): “Yep. Now we build things with their entire lifecycle in mind—sourcing, making, using, and then either reusing or recycling them. Life Cycle Assessments are like the autopsies of sustainability, showing us where to improve5–7.”
John: “Alright, give me the good news – how far can we push renewables8,9 before the oil guys start crying?”
Carmen: “Slowly but surely. Companies are tracking renewable energy use like it’s their Fitbit step count. Some are even setting up their own microgrids—solar panels on the roof, wind turbines in the parking lot… basically turning factories into mini power plants.”
John: “What about materials? Are we still glued to plastic like it was the 90s?”
Carmen: “Not if I can help it. There’s a big push for eco-friendly materials10—recycled metals, biodegradable plastics, even mushroom-based packaging (yes, that’s a thing). The goal? Track every gram of sustainable input like if it’s VIP at a club.”
John: “And the supply chain11,12? That’s gotta be a nightmare to greenify.”
Carmen: “Oh, it’s the final boss of sustainability. Companies now must assess every supplier—no more ‘out of sight, out of mind.’ If a partner’s dumping toxic waste or exploiting workers, it’s your problem too. Collaboration is key.”
John: “Which brings us to… people?”
Carmen: “Exactly. Social sustainability 13means actually caring about employees, communities, and fair labour. Diversity, equity, mental health—it’s not just HR fluff anymore. It’s built into the business model.”
John (leaning back): “So Industry 5.0’s take on sustainability is like a three-layer sandwich—tech, environment, and people, all wrapped together?”
Carmen (grinning): “Perfect analogy. And way better than the ‘Industry 4.0 sandwich,’ which was just automation with extra cheese.”
They paused, watching a cyclist past the café window—probably on his way to save the planet one pedal at a time.
John: “Thanks, Carmen. I feel like I just got a mini-master and a caffeine buzz at the same time.”
Carmen: ” You know where I am. But wait till you talk to Alex about human-centricity—I suppose he’ll either blow your mind or rant about ergonomic chairs for an hour.”
3. Human-Centricity – No more gear changes: Redesigning work for humans
Alex was an HR and organisational development guru—the kind of guy who could turn a corporate policy meeting into a conference-style talk on empathy that left everyone thoughtful (and finally engaged). For the past five years, he’d been on a mission: making sure robots didn’t steal our jobs, our dignity, or our ergonomic chairs.
John met him at a sleek coworking space, where the Wi-Fi was ultrafast, the coffee was artisanal, and the chairs probably cost more than John’s first car.
John (leaning in): “Alex, I’ll cut to the chase—Industry 5.0 claims it’s all about putting people first, at the centre. But after years of ‘efficiency at all costs,’ is this just corporate lip service, or is there real meat here?”
Alex (smirking): “Oh, there’s meat. And potatoes. Maybe even a little guacamole. Industry 4.0 was like a robot takeover audition. Industry 5.0? It’s the ‘human strike back’ sequel.”
John (laughing): “Alright, I’m sold. So, what’s the first act?”
Alex: “Human-machine collaboration14–17. Think less ‘robots replacing workers’ and more ‘robots handing workers tools like a very polite British butler.’ Exoskeletons that reduce strain, AI assistants that predict what you need before you ask—tech that augments their capacities, not automates.”
John: “Sounds great, but what if some employees still think Excel is cutting-edge tech?”
Alex: “Then we train18–21 them! Upskilling isn’t optional anymore—it’s survival. We’re talking about micro-lessons, virtual reality simulations, even gamified learning. Imagine levelling up your skills like a video game. Achievement unlocked: ‘Not terrified of AI anymore’.”
John: “And what about safety22–25? I’ve seen factories where the ‘ergonomic solution’ was a stool duct-taped to a forklift.”
Alex (grimacing): “Yeah, we’re past that. Now, AI watches your posture like a yoga instructor with a PhD in spine mechanics. Fatigue sensors buzz if you’re nodding off, and interfaces are designed to reduce stress, not induce it.”
John: “So we’re basically building workplaces that… care?”
Alex: “Bingo. Flexible schedules that adapt to your energy, apps that nudge you to take breaks, even ‘no-meeting Wednesdays’—because apparently, humans need focus time. Wild concept, right?”
John: “Is ‘work-life balance26–28’ important?
Alex: “Absolutely. Proactive measures to mitigate technology-related burnout and maintain employee well-being.”
John: “And personalisation29–31? Not everyone thrives in a grey cubicle farm.”
Alex: “Exactly. Some need silence, some need music, some need a standing desk, some need a nap pod. Smart companies customise workspaces like Spotify playlists.”
John: “But what about the dark side32–36? Surveillance, bias, data privacy…”
Alex (leaning in): “Non-negotiable. Ethical frameworks must be baked in—no shady algorithms, no creepy monitoring, and absolutely no using AI to guess who’s ‘likely to throw in the towel’. Employees help shape the rules or it’s just dystopia with free snacks.”
John (grinning): “So Industry 5.0 isn’t just smarter tech—it’s tech with a soul?”
Alex: “Now you’re expressing it correctly. The goal isn’t to make humans obsolete. It’s to make work less miserable, more meaningful.”
John: “This almost sounds too good to be true. Are we sure this isn’t a sci-fi utopia?”
Alex (laughing): “Hey, Rome wasn’t built in a day—but at least we’re holding the blueprints now. Talk to Andrea next about Resilience. Then call me, and if you pay for the beers, we’ll dive into how to actually pull this off without HR setting anything on fire.”
4. Resilience – Building systems that bounce back
Andrea was a cybersecurity character who could spot a firewall vulnerability from across the room and make hackers rethink their life choices. She specialised in organisational resilience, which meant she spent her days preparing companies for chaos—like a doomsday prepper, but with better PowerPoints.
They met on a sunny day by a small lake, where the ducks were probably more cyber-secure than most corporate networks.
John (leaning back on the bench): “Andrea, Alex told me you’re the person to talk to about resilience—specifically, how Industry 5.0 keeps organisations from crumbling at the first sign of trouble.”
Andrea (smirking): ” The compliment is appreciated. Resilience isn’t just about backup generators and crossed fingers anymore. It’s about bouncing forward, not just bouncing back.”
John: “So, more than just ‘hope for the best, prepare for the worst’?”
Andrea: “Way more. Let’s start with cybersecurity37,38—because if your data’s leaking like a sieve. Serious companies treat security like brushing their teeth: non-negotiable, daily, and constantly evolving to fight new threats.”
John: “And when disaster does strike?”
Andrea: “That’s where adaptive tech11,39 comes in. Imagine supply chains that reroute themselves during a port strike, or AI that shifts production lines overnight when demand crashes. It’s like Tetris for survival—you adjust before the blocks pile up.”
John: “What about redundancy40? Is it still just ‘have a spare server in a closet’?”
Andrea (laughing): “Please, we’ve upgraded. Now, it’s modular systems—factories where machines rearrange themselves like Lego, or cloud networks that auto-balance loads. No more ‘Oops, the one critical system failed’ disasters.”
John: “And decision-making in a crisis? Do we just let AI take over?”
Andrea: “Not quite. Data-driven41–44 decisions mean AI gives you real-time intel, but humans steer the ship. Think of it like GPS for chaos—you get the best route, but you choose when to ignore the directions.”
John: “What about supply chains? They’re basically the Achilles’ heel of every company.”
Andrea: “Yep. Resilient supply chains45–47 use blockchain for transparency, IoT for tracking, and actual human collaboration—because no algorithm can fix alone crisis like ‘my supplier’s supplier just vanished’.”
John: “And if, say, another pandemic hits?”
Andrea: “Remote ops and digital collaboration tools48–50 keep things running. Think virtual reality meetings, cloud-controlled factories, and project management that doesn’t rely on sticky notes.”
John: “But the future’s unpredictable. How do you prep for the unknown?”
Andrea: “Digital twins. We simulate disasters—cyberattacks, shortages, even zombie apocalypses (hypothetically)—so when reality finally hits, we’ve already failed safely in a virtual sandbox.”
John (grinning): “So resilience isn’t about avoiding storms, it’s about learning to sail in hurricanes?”
Andrea: ” That’s what it’s about. It’s the quiet backbone that lets sustainability and human-centricity actually work—because no strategy survives first contact with reality unless it’s resilient.”
John: “This all seems to make sense, but how do these pieces fit together strategically?”
Andrea: “I will introduce you to Aria. She’s the architect behind the overall Industry 5.0’s big-picture. Just don’t let her whiteboard obsession scare you—her flowcharts have flowcharts.”
5. Overarching Elements – Orchestrating the symphony
Aria had been described to him as a digital transformation whisperer—the kind of consultant who could turn a boardroom’s chaos into a color-coded, cross-referenced masterpiece. Her office was a temple of whiteboards, each one a mosaic of sticky notes and flowcharts that somehow made sense. One particularly chaotic corner was labelled “How to explain ROI to CFOs (3rd attempt)”
When John walked in, Aria was meticulously erasing a whiteboard with the same focus a surgeon uses to perform brain surgery. It took her a while to turn and greet John.
John (gesturing at the boards): “Aria, I’ve talked to three people, and they’ve covered the pillars of Industry 5.0. But I’m guessing you’re the one who stitches them all together?”
Aria (smiling): “Like a quilt, but with less grandma and more quantum computing. If you want to understand this new paradigm, you need to start with the idea that Industry 5.0 isn’t about competing quarter-to-quarter— but rather it’s about reshaping the battlefield. While others optimise for next month’s earnings, you’re building capabilities that will dominate in 3-5 years.”
John (pen hovered over his notebook): “So …it’s like planting oak trees while everyone else is growing lettuces?”
Aria: “Exactly. This is vital to grasp.”
John: “This feels less like a strategy and more like… judo.”
Aria (grinning): “Good. Why? The companies still doing ‘business as usual’ will be the ones getting thrown. In other words, competitive advantage used to mean being better. Now it means being indispensable to the future.”
“Now, let’s go back to the pillars. Your thoughts are right, they’re useless without strategy, resources, and culture holding them up.”
John: “So where does an organisation even start?”
Aria: “With a vision51–55—but not the kind of vision that lives in a dusty PowerPoint from 2015. This is a co-created manifesto, built with employees, customers, and suppliers. If your mission statement doesn’t give people goosebumps, rewrite it.”
John: ” That’s not easy at all. Anyway. And then?”
Aria: “Then you fund the revolution. Money, talent, tech—all of them allocated to projects that hit all three pillars. Be sure that adequate resources have been allocated to support initiatives. No more ‘sustainability gets scraps while automation gets a blank check.’ This is orchestration, not random acts of innovation.”
John: “Speaking of innovation56,57—how do you make it actually happen?”
Aria: “You build a culture that rewards smart failure. Cross-functional teams, open data, rapid prototyping. Imagine a hackathon, but for saving the planet and human sanity. That’s where breakthroughs happen—like AI that’s ethical, explainable, and actually useful.”
John: “And how do you get everyone on board?”
Aria: “Communicate58 like your survival depends on it—because it does. Talks, interviews, case studies, even TikTok if that’s your audience. Transparency isn’t optional anymore. Stakeholders trust proof, not promises.”
John: “What about the tech stack? Most companies are still running on duct tape and legacy systems.”
Aria: “Time for an infrastructure investment59–61. Audit everything—hardware, software, networks. Identify where IoT, AI, and robotics can plug in. And for the love of digital transformation, fix the gaps before they fix you.”
John: “And data62? I’m guessing it’s the secret sauce?”
Aria: “It’s the nervous system. Collect it, secure it, analyse it—but most importantly, act on it. Real-time decisions, predictive maintenance, personalised workflows… Data isn’t just ‘insights’ anymore; it’s oxygen.”
John (nodding): “So without these overarching elements, the pillars are just… three really nice statues?”
Aria: “Exactly. But when they’re unified… you get an organisation that’s agile, ethical, and ready for whatever the universe throws at it. That’s Industry 5.0—not just a tech upgrade, but a blueprint for a better world.”
John closed his notebook, mind buzzing. Finally the puzzle fit together —but two burning questions remained: “Show me the money”—How do you sell this to the CFO without getting laughed out of the room, and politics—What’s the role of governments and policy in making this happen.”
Aria (reading his mind): “Ah. You’ve reached the ‘who pays?’ and ‘who makes the rules?’ part. For that, I would suggest you talk to someone like Luis—the finance wizard—and Zuzana, a policy guru. But fair warning: Luis speaks in spreadsheets, and he is difficult to reach, and Zuzana is so tough she once debated a senator into silence.”
6. Economic dimensions – Profit with purpose
John leaned against the window of his office. His reflection revealed dark circles under his eyes testifying his fruitless search for someone who could translate Industry 5.0 into the language of financial statements. The call finally connected.
Luis: “John. Tomorrow. 09:00 am. My office. Bring cookies and your existential dread about capitalism.”
Luis’s office was reminiscent of Wall Street in wartime. It was crowded with terminals predicting everything from carbon tax scenarios to increased productivity for satisfied employees. A half-disassembled coffee machine rested on top of a report titled ‘ROI of Empathy in Manufacturing’.”
Luis (pointing John to a chair under six monitors while talking on the phone): “Tom, still trying to convince CFOs that saving the planet won’t bankrupt them?”
He spun in his chair, revealing a t-shirt that read: ‘I ♥ Externalities’ in ironic Comic Sans. John produced his cookies like a peace offering.
John: “My key question is: when the numbers guys ask, ‘Why 5.0?’, what’s the real answer?”
Luis (cracking his knuckles): “Let me show you how doing good prints money35,63–66. To cut through the buzzwords, Industry 5.0 isn’t just ‘tech magic’—it’s profit magic. But not the old-school ‘slash jobs, boost margins’ kind. This is smarter, greener, and way more human.”
John: “So… it’s actually good for the bottom line?”
Luis: “Better. Let’s break it down: First, what I like to call ‘Productivity on Steroids’67.”
“AI and smart sensors don’t just speed things up—they cut waste like a vegan at a barbecue. Less downtime, fewer defects, happier customers. That’s cold, hard margin improvement.”
“Then, we should consider the Premium Pricing Power. Consumers will pay extra for ethics65. Sustainable, human-centric brands? They’re the Tesla of manufacturing—charging more because people believe in what they’re buying.”
“After that, comes the Talent Magnet. Skilled workers don’t want soul-crushing factories anymore. Offer them meaningful work + flexibility, and you’ll save millions on recruiting and turnover.”
“But we have also to consider the Costs68–70: Where the Money Vanishes.”
John (eyeing his coffee like a lifeline): “Alright, hit me with the ugly part.”
Luis (flipping a chart): “Brace yourself. This isn’t a ‘buy some robots, call it a day’ transition. Firstly, comes the Upfront Tech Shock. Smart machines, digital twins, cybersecurity—the CFO will need therapy. This is capital expenditure with a capital ‘Ouch’.”
“After that the ‘Legacy System Nightmares’. Ever tried setting up your grandpa’s 1995 printer with an iPhone? That’s legacy tech + AI integration. Spoiler: very expensive.”
“And then, the Hidden Cost: Culture. You can buy all the tech you want, but if your team still thinks Excel is high-tech, you’re doomed. Training? Change management? Budget for tears.”
“These are the main costs. Which brings us to the big question: is it worth it?”
John: “How much are we talking?”
Luis (laughing): “No one knows. It’s like asking ‘How much does a marriage cost?’ Depends on how good you are at it.”
John: “But the long-term play?”
Luis: “Early adopters win. This isn’t ‘spend money to save money’—it’s to spend money to make money. Future-proofing = competitive edge.”
John (closing his notebook): “I understand that the punchline is not ‘Can we afford it?’ but ‘Can we afford not to?’.”
Luis (toasting with coffee): “This is my point of view. But you’re speaking with an economist. Next stop? someone to explain you how governments can help (or ruin) this whole thing with policies.”
7. Policy and political landscape – How policy shapes the future
Zuzana wasn’t just a policy advisor—she was a bureaucratic Jedi, turning red tape into a force for good. Her office overlooked a square where protesters, lobbyists, and interns crossed paths daily. When John arrived, she was editing a document titled “How Not to Let Tech Billionaires Eat the Poor” (official title: “Towards a Human-Centric Innovation Economy”).
Zuzana (without looking up): “Ah, John. I hear you’ve been spelunking through Industry 5.0. Ready to chat about why governments move at the speed of tortoises?”
John (laughing): “Lay it on me. Everyone’s gushing about tech and culture—but what’s the state’s role? Subsidies? Regulations? Lighting fires under slow-moving CEOs?”
Zuzana (standing, whiteboard marker in hand): “All of the above. Governments aren’t just rule enforcers anymore. We’re matchmakers, referees, and sometimes therapists55,71–76.”
Zuzana (gesturing to a poster with three interconnected circles): “First ‘Incentives’: The Carrot (and Occasionally the Stick). Money talks. Tax breaks for green tech, grants for reskilling workers, funding for ‘risky but revolutionary’ R&D. Think of it as venture capitalism for the public good.”
John: “So if a company wants to build robot coworkers that don’t steal jobs, you’ll help foot the bill?”
Zuzana: “Only if they promise not to name the robot ‘Scab 3000’. Public-private partnerships are key—we de-risk innovation, they share the gains.”
“Second ‘Regulation’: Rules for the Rule-Breakers. Old regulation was like traffic cops—stop bad things. Now? We’re writing the moral code for AI, data, and automation. Workers’ rights in a robot-filled world? Algorithmic bias? That’s policy’s new playground.”
John (scribbling): “So not just ‘don’t pollute,’ but ‘design tech that actively un-breaks the planet’?”
Zuzana: “Bingo. Agile regulation means updating laws faster than iPhone software—without causing a meltdown.”
“And in third place ‘Governance’: Democracy in the Digital Age. Here’s the hard part: preventing Industry 5.0 from becoming ‘Cyber-Feudalism 2.0’. We need cross-ministry task forces (yes, they’ll argue), global cooperation (good luck), and anticipatory governance.”
John: “Which is…?”
Zuzana: “Scenario planning for ‘what if AI eats all jobs?’ or ‘what if blockchain becomes self-aware?’ Basically, preparing for the apocalypse without sounding like doomsday preppers.”
John: “And the biggest hurdle?
Zuzana (sipping tea): “Consensus. Industry 5.0 means rewriting capitalism’s operational system. Unions want protections. CEOs want speed. Environmentalists want utopia. My job? Herding cats while the house is on fire.”
She handed John a report titled: “How to Govern Like It’s 2035 (Without Getting Fired in 2025).”
Zuzana: “This is where democracy meets disruption. Fail, and tech runs wild. Succeed, and we might just build a future that doesn’t suck.”
John (standing): “This is way bigger than I thought.”
Zuzana (grinning): “That’s what we’re working on. Want to understand real-world chaos? Talk to Sean—he’s running a smart manufacturing cluster where all these ideas crash into reality. Spoiler: It’s crazy.”
8. Implementation and action – From whiteboard to workshop
Sean’s innovation hub was the kind of place where robots and humans high-fived (metaphorically, for now). Once a dying industrial site, it now hummed with collaborative tech, modular labs, and the occasional philosopher-engineer debating ethics over coffee.
John arrived just in time to see a robotic arm politely adjust its speed to match a worker’s rhythm.
Sean (grinning): “Hi John! See that? That’s not just automation—it’s manners. Industry 5.0 runs on co-adaptation.”
John (laughing): “I’ve heard the theory. Now show me the magic trick.”
Sean led John to a glass-walled room labelled “Living Lab” (which sounded cooler than “Conference Room B”).
Sean: “Let’s go through the different steps. Step 1? Readiness77–79—The ‘Know Thyself’ Phase. We diagnose. Where’s your org at—technologically, culturally, strategically? Think of it like a corporate check-up, but without the awkward cholesterol test.”
John (scribbling): “So Carmen’s sustainability, Alex’s human-centricity, Andrea’s resilience, and Aria’s strategy… all in one assessment?”
Sean: “Bingo. You wouldn’t build a house without first checking the foundation, right?”
“Once you have the current situation, you move to step 2: Pilots80,81—The ‘Fail Fast, Learn Faster’ Phase.”
“We launch small, scrappy experiments. Like turning an old product line into a circular economy MVP (Minimum Viable Product)—modular design, recycled materials, real-time energy tracking. Low risk, high learning.”
John: “And the workers? Do they revolt when you replace their wrench with an AI assistant?”
Sean: “Nope. We embed reskilling labs right on the floor. Half their shift is doing, half is learning—tech skills, design thinking, even emotional intelligence (because robots still suck at empathy).”
John: “So you’re future-proofing humans too. Nice.”
Sean: “That’s it. Then we move to step 3: Coalitions—The ‘It Takes a Village’ Phase.”
“Here’s the secret sauce: ecosystem coalitions. We team up with suppliers, universities, startups—even local governments. No more ‘not my department’ excuses.”
John: “Like a supergroup band, but for industry?”
Sean: “Exactly. Less ‘Hotel California’, more ‘We Are the World’. After that, we should move to step 4: Metrics82–84—The ‘Show Me the Purpose’ Phase.”
Sean pulled up a dashboard glowing with data.
Sean: “We track KPIs, sure—but also KPVs (Key Purpose Values): emissions cut, worker satisfaction, supply chain grit, even AI’s ‘explainability score’. Because what gets measured gets treasured.”
John: “And the hardest part?”
Sean (sighing): “Culture. Tech moves at light speed; people move at ‘but we’ve always done it this way’ speed. Trust is the glue. Step 5?: Momentum—The ‘Tell Stories, Not Show Spreadsheets.”
They stopped by a mural reading: “Innovation isn’t just what we build—it’s what we become.”
Sean: “We celebrate wins—saved resources, workers finding new purpose, towns revitalised. Stories make change sticky.”
John (staring at the mural): “This feels less like a revolution and more like a renaissance.”
Sean: “That’s it. And that’s where the societal impact dimension comes in.”
He steered to a small map pinned on the wall—local schools, community centres, start-up hubs radiating from the factory.
Sean: “When companies embrace Industry 5.0, they don’t just transform themselves—they become integral, valued players in their communities. By prioritising sustainability, they enhance the local environment. As progressive employers, they bring dignity, pride, and innovation back to industrial regions that were once left behind. And, through resilience, they become economic anchors in uncertain times”.
John (quietly): “So Industry 5.0 isn’t just good business—it’s good citizenship.”
Sean: “Exactly. It’s about profit, yes—but also purpose and place. This is the big picture about the kind of impact we’re building. So—what’s your next move?”
John: “I feel I need a roadmap. Like, ‘Industry 5.0 for Dummies’, but less… dumb.”
Sean: “Then I suggest you meet Mary. She turns visions into step-by-step master playbooks. Warning: She uses tech like other people use oxygen.”
9. Roadmaps – A gardener’s guide to change
Mary’s office looked like NASA mission control meets an art gallery—digital whiteboards covered in layered roadmaps, stakeholder webs, and the occasional doodle of a robot holding a flower (because even futurists need whimsy).
When John walked in, she greeted him like a co-conspirator plotting the world’s best heist—except the loot was systemic change.
Mary (smiling): “I was expecting you. Sean told me you’re piecing together the puzzle of Industry 5.0”.
John (nodding): “It’s been a journey—values, strategy, policies, implementation. But I need help with one more step: How do we orchestrate the change?”
Mary (gesturing to a large display): “There would be many options. The route this journey takes is flexible and will vary from one company to another, but if you force me, I’d rather suggest using Kotter’s 8-Step Model85—not as a formula, but as a rhythm. It’s ideal for complex, socio-technical transitions like Industry 5.0.”
“Let’s walk through the eight steps, one by one.”
She tapped the screen. A roadmap unfolded with eight blocks, each interlinked with actions and real-world examples.
Mary (pointing at the first block): “Step 1: Light a Fire. First, we make the status quo feel scarier than change. Show them the data: resource scarcity, disengaged workers, brittle supply chains. Wrap it in stories—like that factory that saved millions by going circular. Fear + hope = urgency.”
John: “So… ‘The planet’s on fire, but we’ve got the hose’?”
Mary: “Perfect tagline. Use that.”
Mary: “Step 2: Build a guiding coalition. Assemble the Avengers. You need a guiding coalition—tech geeks, HR poets, sustainability warriors. Even that sceptical CFO. Pro tip: Bribe them with good coffee. Coalitions thrive on caffeine and shared purpose.”
John (scribbling): “Note: Buy future options on coffee.”
Mary: “Step 3: Form a strategic vision and initiatives. ‘Dream Big, Start Specific’. For what you told me, that’s where folks like Aria and Andrea come in. They helped you craft the vision? Good. Now slice it into bite-sized initiatives: ‘Upskilling Tuesdays’ (with donuts), ‘Circular design lab’ (aka ‘Frankenstein but green’), ‘AI ethics task force’ (no rogue robots allowed) …”
Mary: “Step 4: Enlist a volunteer army. Recruit the Rebel Alliance. Find your early adopters—the factory worker who codes for fun, the manager who reads ESG reports for pleasure. Arm them with prototypes and megaphones. Nothing spreads change like peer envy.”
John: “So… ‘Start a workplace cult’?”
Mary: “‘Movement’, John. ‘Movement’.”
Mary: “Then, Step 5: Break Barriers (and Egos). Enable action by removing barriers. Resistance isn’t evil—it’s often logical. Legacy systems? Outdated KPIs? ‘That’s not how we do things’? Listen, then dismantle. Turn your loudest critic into a co-designer. Sugar helps.”
John: “Actual sugar or…?”
Mary: “Both.”
Mary: “Step 6: Celebrate the Tiny Wins. Generate short-term wins. Launch quick victories: For example, a team-designed workflow that actually works, or AI that cuts energy bills (and doesn’t try to overthrow HR). Wins are contagious. Roll them out like a viral TikTok trend.”
Mary: “Step 7: Sustain acceleration. Scale Like a Startup. Now expand—but keep the pillars front and centre. Use your 5.0 dashboard to track what matters: people, planet, and profit-with-a-conscience.”
Mary: “Finally, Step 8: Institute Change. Cement the Revolution. Hardwire change: update policies (‘No, we don’t print emails anymore’), reward innovators (‘Employee of the Month: Destroyed a Silo’), host ‘Shark Tank’ for worker ideas (minus the sharks).”
“If you win the battle, Industry 5.0 becomes not a project, but a culture.”
John (leaning forward, captivated): “This adds structure to everything I’ve seen. And makes it…doable.”
Mary (nodding): “Exactly. It’s not about changing everything at once. It’s about orchestrating trust, learning, and leadership over time.
She paused, then added: “But here’s the truth: You don’t implement Industry 5.0. You cultivate it. Like tending a garden—daily care, long-term vision, and shared stewardship.”
John (grinning): “So it’s not a project—it’s a culture.”
Mary (handing him a glossy roadmap): “That is the punchline: urgency → coalition → pilots → scaling → culture. Now go and build the future—preferably one where my coffee machine gets a solar upgrade.”
10. Epilogue – The manifesto in the margins
John sat alone in the campus library, sunlight painting gold across his scattered notes—Carmen’s sustainability schematics, Alex’s human-centric mantras, Andrea’s resilience blueprints, all strewn like pieces of a manifesto.
What began as a search for definition had become something far more important, the revolution of a new paradigm – a call to arms written in the margins between industry and humanity.
From Carmen: “It’s not about ‘greening’ the assembly line. It’s about designing a world where the assembly line improves the planet.”
From Alex: “Machines that adjust to human rhythms. If your tech doesn’t make people more human, you’re doing it wrong.”
From Andrea: “Resilience isn’t a firewall—it’s antifragility. The chaos makes you stronger.”
Aria had shown him strategy as a living organism. Luis hit him with the brutal poetry of ROI. Zuzana jiu-jitsu proved policy could be both shield and spear.
And Sean— Sean’s factory-floor alchemy taught him that trust moves faster than any algorithm.
Mary’s 8-step dance still echoed in his mind: Start fires (metaphorically… mostly). Recruit the weirdos (the ones who see solutions in the cracks). Prototype like an artist (failures are just drafts). Break barriers (and occasionally, HR policies). Celebrate the tiny wins (cupcakes optional but effective). Scale like jazz (structured improvisation). Bake it into culture (until it’s as non-negotiable as coffee). When they say that ‘This is how we do things,’ laugh. Then rebuild.
John closed the folder, scrawling a title across its cover: “Industry 5.0 – The Human Algorithm: Reengineering Industry for People and the Planet”, and beneath it, he added:
“It is no longer a quest for answers.
It is an invitation.
To listen. To imagine. To build.
Who we choose to become.
And above all, who we choose to care about.”
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© César Cuevas López de Baró, 2025 All rights reserved. No part of this work may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations used for academic, critical, or review purposes, provided proper citation is given. For permission requests, please contact the author in writing.
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